"The
Cultural Cause Marketing Opportunity:
A New Source of Funding for Museums, Zoos,
Aquariums and the Performing Arts"
PatronPartner creates funding for the Patron
Foundation through "Cultural Cause Marketing" programs with a network of
corporate partners. The Cultural Cause Marketing funding model allows museums,
zoos, aquariums and performing arts organizations to benefit when their visitors and members make purchases with
participating restaurants, retailers and other businesses.
Cause marketing grew more than 600% in the last decade to over $1 billion,
9 times faster than arts sponsorship, and is now an important part of
earned income for many nonprofit organizations. But cause
marketing remains a largely untapped source of funding
for our nation's cultural and arts organizations. Learn how
PatronPartner
uses Cultural Cause Marketing to increase corporate support for museums,
zoos and aquariums without compromising
their public service mission.
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