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Cause Marketing
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Arts and Business Partnerships
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Arts + Business Partnerships are experts in the field of corporate sponsorship
and philanthropy. They have worked with some of the world's largest corporations
and most prominent cultural institutions (Martha Graham Dance Company, International
Center of Photography, Institut Van Gogh, Orpheus Chamber Orchestra, Whitney
Museum of American Art). Founder Alice Sachs Zimet is a pioneer in the field of
corporate sponsorship and philanthropy, and previously ran the Philanthropy and Global
Sponsorship Program at The Chase Manhattan Bank.
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ArtsMarketing.org
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ArtsMarketing.org is a project of Arts & Business Council of Americans for the Arts.
Arts & Business Council operates the National Arts Marketing Project. Americans for
the Arts is a leading nonprofit organization for advancing the arts in American. The
National Arts Marketing Project (NAMP) includes Basic Marketing workshops, Nonprofit
Marketing Training, Advanced Training Program including competitive implementation
grants, ArtsMarketing.org and the National Arts Marketing Conference.
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Cause Marketing Forum
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Cause Marketing Forum, Inc. was founded in 2002 to help companies and nonprofits do well by doing good.
To advance and expand cause marketing in America, CMFI has created The Cause Marketing Forum Conference,
The Cause Marketing Halo Awards, The CM Guide at causemarketingforum.com, and Workshops and Teleclasses.
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Cone, LLC
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Cone's Marketing Public Relations practice is part of Omnicom Group, the world's leading marketing
communications company. Cone is recognized as the nation's leading cause marketing consultancy, and
helps companies and nonprofits integrate values and social issues into brand equity and organizational
identity. As a pioneer in the field of cause marketing, Cone has been at the forefront of creating
and implementing innovative, substantive cause marketing programs, including the Avon Breast Cancer
Crusade, Reebok Human Rights Awards, PNC Grow Up Great, American Heart Association's Go Red For Women
Campaign and ConAgra Foods' Feeding Children Better Initiative.
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IEG
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IEG was founded to establish sponsorship as the fourth arm of marketing, alongside advertising,
promotion and public relations. Having accomplished that goal, IEG continues to serve the
sponsors, agencies in sports, arts, entertainment, event, cause and association marketing through
its products, services and advocacy. Each year, IEG sponsors two worldwide surveys: its survey
of more than 3,000 sponsorship opportunities worldwide is in its 18th year and its survey of more
than 5,000 sponsorship executives is more than a decade old. Findings from these surveys are
available free to the industry and media and provide strategic information on the size and scope
of the industry, spending trends and opportunities.
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Cultural and Arts Organizations
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American Association of Museums (AAM)
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AAM promotes excellence within the museum community, representing the entire
scope of museums, professionals and non-paid staff who work for and with
museums. Every type of museum is represented by the more than 3,100
institutional members, including art, history, science, military and maritime,
and youth museums, as well as aquariums, zoos, botanical gardens, arboretums,
historic sites, and science and technology centers.
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American
Zoo and Aquarium Association (AZA)
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The American Association of Zoological Parks and Aquariums, now known as
the American Zoo and Aquarium Association (AZA), is a nonprofit
organization dedicated to the advancement of zoos and aquariums in the
areas of conservation, education, science, and recreation.
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Americans for the Arts
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Americans for the Arts is a leading nonprofit organization for advancing the arts in
America, representing and serving local communities and creating opportunities for every American
to participate in and appreciate all forms of the arts.
Americans for the Arts has three goals: foster an environment in which the arts can thrive and
contribute to the creation of more livable communities; generate more public- and private-sector
resources for the arts and arts education; build individual appreciation of the value of the arts.
Local arts agencies throughout the U.S. comprise their core constituency.
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Association
of Art Museum Directors (AAMD)
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The purpose of the AAMD is to support its members in increasing the
contribution of art museums to society. The AAMD accomplishes this
mission by establishing and maintaining the highest standards of
professional practice; serving as forum for the exchange of information
and ideas; acting as an advocate for its member art museums; and being a
leader in shaping public discourse about the arts community and the role
of art in society.
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The Association
of Children's Museums (ACM)
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ACM is a professional service organization that endeavors to expand the
capacity and further the vision of children's museums around the
world. Membership ranges from traditional children's museums, to
large collections-based institutions that are dedicated to serving young
visitors through a variety of interactive exhibits, to groups that are
in the planning phases of opening a children's museum. Membership is
also open to corporations, consultants, and individuals.
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The Association of Science-Technology Centers (ASTC)
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ASTC is an organization of science centers and museums dedicated to
furthering the public understanding of science among increasingly
diverse audiences. ASTC encourages excellence and innovation in informal
science learning by serving and linking its members worldwide and
advancing their common goals. ASTC provides professional development for
the science center field, promotes best practices, supports effective
communication, strengthens the position of science centers within the
community at large, and fosters the creation of successful partnerships
and collaborations.
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Each of the country's six regions has an association that serves museums in its
member states. In addition, each state has an association that assists and
promotes its museums.
Mid-Atlantic
Mid-Atlantic Association of Museums
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Midwest
Association of Midwest Museums
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Mountain-Plains
Mountain-Plains Museum Association
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New England
New England
Museum Association
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Southeast
Southeastern Museums Conference
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West
Western Museums Association
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Business and the Arts
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Arts and Business Council
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Arts & Business Council Inc. works to "keep the arts in
business" by promoting mutually beneficial partnerships between
corporations and nonprofit arts groups.
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Business Committee for the Arts, Inc. (BCA)
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BCA, founded in 1967 by David Rockefeller, is a national
not-for-profit organization that brings business and the arts together.
It provides businesses of all sizes with the services and resources
necessary to develop and advance partnerships with the arts that benefit
business, the arts and the community.
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Business Strengthening America (BSA)
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BSA engages business leaders to encourage civic engagement and
service. Participating companies share a core belief: an increased
commitment to volunteering and civic responsibility builds a stronger
society, and through partnerships with the nonprofit community, will
enable businesses to "do well by doing good" by deepening
employee, consumer, and shareholder relationships.
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The U.S. Chamber of Commerce Center for Corporate Citizenship (CCC)
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CCC is a 501(c)(3) nonprofit organization that serves as a resource and a voice for businesses and their social concerns.
The CCC supports business in its initiatives to achieve social goals fostering business-society partnerships,
recognizing effective contributions, and developing research and public policy.
CCC serves as a resource center for business, policy makers, the media and the general public, and produces
valuable conferences and publications on social issues that matter to business.
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Social Enterprise
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The Center for Corporate Citizenship
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The Center for Corporate Citizenship is a membership based research organization. We work with global corporations to
help them define, plan and operationalize their corporate citizenship. Our goal is to help business leverage its social,
economic and human assets to ensure both its success and a more just and sustainable world.
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The Committee to Encourage Corporate Philanthropy
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The Committee to Encourage Corporate Philanthropy is the only national forum of business CEOs and Chairpersons with
an agenda exclusively focused on corporate philanthropy. Membership includes more than 100 CEOs and Chairpersons, who
represent the most important and influential companies, which account for about 45% of reported corporate giving.
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The Initiative on Social Enterprise
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The Initiative on Social Enterprise (ISE) is a program of the Harvard Business School whose mission is to
develop, adapt, and transfer management knowledge to catalyze excellence in leadership of nonprofit, private,
and public sector enterprises for the creation of social and economic value. The ISE strategy is to leverage
the core strengths and network of Harvard Business School to create dynamic learning between all sectors.
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The Partnership on Nonprofit Ventures
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The Partnership on Nonprofit Ventures is a major initiative at the Yale School of Management focusing on
social entrepreneurship in the nonprofit sector. The Partnership was created to respond to a growing interest
in income generation among nonprofit organizations. With major funding from The Pew Charitable Trusts and The
Goldman Sachs Foundation, The Partnership educates nonprofits about nonprofit enterprise, serves as a mechanism
for capitalizing promising profit-making ventures with financial support, and provides intellectual capital to
build the practice of social entrepreneurship in the nonprofit sector at-large.
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Social Enterprise Alliance
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Nonprofit organizations across North America are awakening to the possibility of a different future.
Traditionally dependent on grants and public subsidies, these organizations are increasingly aware of
the role earned income can play in diversifying revenue sources and improving sustainability. Joined by
grant makers, management assistance providers and educators who recognize the increased strength and
capacity of enterprising nonprofits, the movement has grown rapidly in size and visibility. The Social
Enterprise Alliance has emerged as the common ground of these constituencies -- a single point of reference
and support, a source of education and networking, the leading voice of this revolutionary social and economic movement.
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Social Venture Partners International
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Using the venture capital approach as a model, Social Venture Partners International (SVP) is committed to
giving time, money and expertise to create partnerships with not-for-profit organizations. SVP is a dual-mission
organization, seeking to be both an "engaged grant maker" as well as a catalyst for giving.
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Government and Related Agencies
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The Institute of Museum and Library Sciences
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The Institute of Museum and Library Sciences (IMLS) is an independent
federal agency that fosters leadership, innovation and a lifetime of learning. IMLS
supports all types of museums, from art and history to science and zoos, and all types of
libraries and archives, from public an academic to research and school.
IMLS expands the educational benefit of these institutions by encouraging partnerships.
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The National Endowment for the Arts
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The National Endowment for the Arts is a public agency dedicated to supporting
excellence in the arts - both new and established - bringing the arts to all
Americans, and providing leadership in arts education. Established by
Congress in 1965 as an independent agency of the federal government, the
Endowment is the nation's largest annual funder of the arts, bringing great art
to all 50 states, including rural areas, inner cities, and military bases.
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National Assembly of State Arts Agencies (NASAA)
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NASAA is a membership organization serving the nation's state and jurisdictional
arts agencies. Each of the 56
states and jurisdictions has created an agency to support excellence in and
access to the arts. NASAA's mission is to advance and promote a meaningful
role for the arts in the lives of individuals, families and communities
throughout the United States by empowering state arts agencies.
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